HSBC Offshore wanted to target foreign nationals working in the UK and open their eyes to the tax advantages of banking offshore. To tie in with the bank's campaign - The world's local bank, we decided to create a Little Book of English Etiquette. In a very English and whimsical tone of voice, this set about explaining the eccentric traits of the English, and how best to follow suit when living in this green and pleasant land. Illustrated in the style of Edwardian cigarette cards, subjects included cricket, afternoon tea, the English obsession with weather and warm beer. The final card explained a little known English custom: that of banking offshore when working abroad. The piece was so effective that it ran for three consecutive years and exceeded HSBC's targets. In fact, several customers asked HSBC for extra copies of the little book to share with their friends. It received several awards and nominations for copywriting.
This DM campaign for the Training and Development Agency for Schools was aimed at potential Physics teachers. By using the free fall experiment involving a penny and feather falling at the same rate in a vacuum, we incorporated a real penny that would slide up and down an enclosed slot built into the outer. The pack helped the TDA exceed its recruitment targets, and the piece went on to win several awards.
The Clemens Nathan Research Centre is the research arm of the Consultative Council of Jewish Organisations (CCJO) - a non governmental organisation with consultative status at the United Nations. In a move to get schools more involved with Holocaust Memorial Day, the CNRC wanted to create an art exhibition for schools, culminating in a selection of work being displayed at the Imperial War Museum in London. The CNRC asked us to create a DM campaign targeting secondary schools. We produced a booklet and two classroom posters. The work was particularly well received and was exhibited at the International Criminal Tribunal in The Hague.