This press and poster campaign was designed to raise awareness of NHS Organ Donor Cards.
This DM campaign for the Training and Development Agency for Schools was aimed at potential Physics teachers. By using the free fall experiment involving a penny and feather falling at the same rate in a vacuum, we incorporated a real penny that would slide up and down an enclosed slot built into the outer. The pack helped the TDA exceed its recruitment targets, and the piece went on to win several awards.
Egg Card was the UK's first online credit card and also the first to offer cash back. Egg wanted to be seen as a maverick in the market. So our brief was to create a distinctly edgy tone of voice that would stand out and get noticed by both consumers and Egg's financial competitors. These press ads formed part of the launch campaign in the UK and ran in the national press. The campaign went on to win several awards, both at home and abroad.
The Guinness Alternative Energy Fund is an investment trust managed by Tim Guinness who previously managed the Investec Energy Fund. This ad ran in The Times and FT to launch the fund in the UK.
This press ad for for Barclays was designed to raise awareness of the bank's investment in communal sports grounds across the UK and its commitment to deprived areas of the country.
HSBC Offshore wanted to target foreign nationals working in the UK and open their eyes to the tax advantages of banking offshore. To tie in with the bank's campaign - The world's local bank, we decided to create a Little Book of English Etiquette. In a very English and whimsical tone of voice, this set about explaining the eccentric traits of the English, and how best to follow suit when living in this green and pleasant land. Illustrated in the style of Edwardian cigarette cards, subjects included cricket, afternoon tea, the English obsession with weather and warm beer. The final card explained a little known English custom: that of banking offshore when working abroad. The piece was so effective that it ran for three consecutive years and exceeded HSBC's targets. In fact, several customers asked HSBC for extra copies of the little book to share with their friends. It received several awards and nominations for copywriting.
Footman James is a specialist insurer that provides cover for classic cars and historic vehicles. In this instance a 1950s fire engine that needed comprehensive cover.
Eagle Heights is a wildlife centre known primarily for its remarkable falconry. These press ads helped raise awareness of the centre and its valuable work to those living outside Kent.
Spa Valley Railway relies on an army of dedicated volunteers and enthusiasts to maintain its nine miles of historic railway lines and rolling stock. It manages to raise revenue to plough back into projects by offering the public a variety of novel services. Besides simple trips, one can enjoy cream teas, three course meals, murder mystery evenings and even steam locomotive driving lessons. These press ads and posters were designed to raise awareness of these unusual activities.
Visit Britain promotes tourism to this green and pleasant land, but one of its largest audiences is its domestic audience for whom this double-page press advertisement was created.
The Balvenie Single malt whisky is a relatively small distillery on the West coast of Scotland. Created in the time-honoured tradition, its oak casks have a life span of 50 years. With this in mind, the distillery decided to make use of these old casks at the end of their lives by utilising the wood to make bespoke furniture. We were tasked with creating a title for this programme and an ad to run across the website and social media promoting a competition for members of Warehouse 24 (the distillery's loyalty scheme) to take part in with a chance of winning one of these pieces. We came up with The Old Cask Afterlife and created this ad.
Boodles is one of the UK's oldest jewellers. Synonymous with exquisite design and craftmanship, it is clearly a brand that demands a quietly understated approach. One that oozes style and panache.
Steamline luggage produces beautiful and robust retro pieces that are created to look stunning as well as standing the test of time. These posters were created to encapsulate these brand traits alongside our headline, Built to withstand life's journey.
Photochromic lenses change from perfectly clear to very dense shades in seconds, hence our headline: Over fifty shades of grey. As one of Italy's biggest selling luxury brands, Gucci has a reputation for being a stylish, sexy brand, so the allusion to the steamy novel by E L James is quite deliberate here.
A simple message for Interflora that at first glance seems like a non sequitur until, of course, you see the image.
The Clemens Nathan Research Centre is the research arm of the Consultative Council of Jewish Organisations (CCJO) - a non governmental organisation with consultative status at the United Nations. In a move to get schools more involved with Holocaust Memorial Day, the CNRC wanted to create an art exhibition for schools, culminating in a selection of work being displayed at the Imperial War Museum in London. The CNRC asked us to create a DM campaign targeting secondary schools. We produced a booklet and two classroom posters. The work was particularly well received and was exhibited at the International Criminal Tribunal in The Hague.
Greenpeace has been a long time campaigner for the environment. This poster was designed to deliver a thought-provoking message about global warning at a time when global leaders like Donald Trump were denying its existence.
The League Against Cruel Sports wanted a hard hitting ad to remind the public of the brutal nature of fox hunting at a time when it looked like the ban might be lifted.
The Classic Car Club owns an impressive fleet of classic cars that its members can hire at their leisure. The profile of its average member is male, affluent and over 50. Hence these ads that clearly appeal to men wanting to recapture their youth.
We alluded to a well known brand of shampoo for this poster advertising the performance of Mer Auto Shine.
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